Kantar webinar aims to hone the power of information
MANILA—Consulting giant Kantar is inviting young Filipino entrepreneurs and businesspeople to attend its webinar titled “Welcome to the Era of Agile Market Research” on Wednesday, March 23.
The webinar, which will be held from 3:00 p.m. to 4:00 p.m., aims to educate potential users on how to interpret and harness the power of information using Kantar Marketplace self-service solutions.
“With the changes in the way Filipinos interact with branded content and the speed with which marketers need to respond, marketers need to ditch traditional marketing processes and start embracing the agile way of working,” said Marian Villanueva, Head of Kantar Marketplace Philippines.
“It’s an iterative approach – test fast and learn fast – to help brands and agencies gather consumer insights to solve their business problems at the speed of their business needs while using the power of Kantar at your fingertips.”
The free webinar will feature three speakers from respected market research professionals in Marian Villanueva, Irene Joshy, Regional Creative Manager for Kantar’s Insights Division, and Galex Cabrera, Head of Innovation for Kantar’s Insights Division .
They will discuss agile market research and how brands can access Kantar on self-service solutions for ad testing and development, as well as product innovation and development.
Those interested can register at bit.ly/3sXfpo8.
According to Kantar, it is the world’s leading data, information and consulting company, with around 30,000 of its employees helping the world’s leading organizations succeed and grow.
The London-based company’s expertise in brand strategy, brand performance, creative development, media strategy and audience measurement, innovation, CX and commerce is underpinned by a qualitative understanding consumer insights, smart analytics and a strongly validated view of how brands are growing, he says.