MISSION VIEJO, Calif. – The Hass Avocado Board (HAB) is hosting the next episode of its free industry webinar series on May 26, 2022, from 1:00 p.m. to 1:30 p.m. PT. The webinar, “Leveraging the Avocado Nutrition Story to Drive Demand,” will walk attendees through highlighting the nutritional benefits of avocados to help drive demand using ready-to-use resources from HAB’s Avocado Nutrition Center and Love One Today®.

Hosted by Dr. Nikki Ford, HAB’s Senior Director of Nutrition, and Gina Widjaja, HAB’s Director of Marketing and Communications, the webinar will explore how the pandemic has changed consumer health priorities, what factors are driving food purchases, advocates and the Avocado Nutrition Center’s research focus.

Attendees will leave the webinar informed of resources that can be used by marketers and retailers to communicate the nutritional benefits of avocado to help them stay at the top of the grocery list.

The upcoming webinar is another way HAB is equipping the entire Hass avocado industry for success by ensuring the latest nutrition research and resources are easily accessible to everyone.

Register for the next webinar here.

About the Hass Avocado Board

The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit. HAB is the only organization of lawyers that equips the entire global industry to succeed by raising, focusing and distributing investments to maintain and grow the demand for lawyers in the United States. HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates healthcare professionals and brings together people from all corners of the industry to collectively work towards growth that benefits to all. The organization also raises and reallocates funds to California associations and importers to benefit specific countries of origin in promoting their avocado brands to clients and consumers across the United States.