Lake City, Colorado, May 12, 2022 (GLOBE NEWSWIRE) — Register for Green Builder Media’s new webinar on the most wanted sustainability upgrades for homes: Millennial Essentials: What They Want, What They’ll Pay For, How to Give It’s up to them, May 18, 2:00 p.m. EST.

Green Builder Media CEO Sara Gutterman will present research and survey results from COGNITION that answer these questions (and more!):

• What millennial buying habits are transforming the housing market?
• What do young buyers consider “sustainable design features” and what are their favorites?
• Do new homebuyers really care about healthy home products and features? Will they pay them?
• How do millennials perceive the functionality and design of outdoor living spaces? How do they intend to use them?

To turn the presented COGNITION data into usable information in the real world, nationally recognized green builder CR Herro will offer ideas, solutions, and real-world use cases for designing, building, and renovating next-generation homes. Herro will cover:

• Net-zero, electrification and fundamentals of demand-side energy management.
• Products and systems that create healthy indoor environments.
• Resilient housing features millennials understand and want.
• Important considerations in selecting sustainable products.

Don’t miss what is guaranteed to be a robust and lively discussion! Reserve your spot today!

About the Presenters

Sara Gutterman

As co-founder and CEO of Green Builder Media, Sara is a visionary thought leader and outspoken advocate for sustainability. A former venture capitalist, she has participated in the life cycle (from financing to exit) of more than 20 companies, focusing on the combination of sustainability and profitability. She lives in Lake City, Colorado with her husband, where she is an avid runner, snowboarder, and crossfit. She also serves on the Dvele Board of Directors, leads the rural segment of Energize Colorado, and is a former county commissioner.

CR Herro

As Executive Vice President of Operations for Bettr Homes, CR Herro leads business innovation, which combines design, efficiency, sustainability and new technologies to set a new standard in home building that delivers better comfort, cleaner air and costs less to own and operate. CR has spent 20 years at Fortune 500 companies driving innovation and supporting change management. He serves on the RESNET ANSI Standard Development Committee, Leading Builders of America Technical Committee, and is an active member of the Housing Innovation Alliance. CR speaks nationwide to advance industry, regulations and associated stakeholders in adopting credible improvements in the function, performance and value of new homes.

About Green Builder Media

Green Builder Media is North America’s leading media company focused on green building and sustainable living, driving positive change by providing inspirational information to over 200,000 progressive building professionals and millions of consumers. precocious and pioneers who are interested in sustainable living. Green Builder Media generates award-winning editorials including breaking news, leading market research, original ideas and visionary thinking. With a full suite of content marketing options, digital, social and print media, high profile demo projects, market intelligence and data services, and live events, Green Builder Media offers a mix of visionary and practical information covering a wide range of sustainable living topics, including the Internet of Things, smart home technologies, energy efficiency, smart water, indoor air quality , resilient housing, renewable energy and clean transport.

• Sara Gutterman, CEO, Green Builder Media

• CR Herro, Bettr Houses